Brings together leading voices shaping the evolving coffee and beverage landscape in a dynamic panel discussion. Our resource speakers include Mr. Venon Tian (ZUS Coffee), Mr. Rami Chahwan (PICKUP COFFEE), Mr. Benjamin Joseph Batac, CFE (Grainsmart Café), and Ms. Katrina Baskinas (BigBrew). The session is moderated by Mr. Vincent Paolo Conti (Wendy’s Phils) See more:

emerging technologies are reshaping business and driving transformation. Mr. Vic Y. Tria (PLDT Enterprise Domestic and SME Business) shared insights on leveraging technology for business success and emphasizes innovation as a key driver of growth and competitiveness. See more:

Explores how AI is shaping the future of industries and society. Mr. Antonilo Mauricio (Global AI Council and Founder of InnovationPH), shared insights on AI ethics, threats, and opportunities. See more:

Features a compelling exchange between industry leaders on both sides of the growth model. Representing the company-owned position are Consul Enunina Mangio (Samgyeop Masarap Unlimited Korean BBQ) and Mr. Dan Hayton (POPEYES) , while Mr. Joel Cruz (Aficionado) and Mr. Miguel Kyan Aman (Miguelitos Ice Cream) present the franchise perspective. Moderated by Mr. Joey Alvero, CFE, (Potato Corner) and Atty. Lyca Balita, CFE, (CBRC) the session highlights key insights on scaling str

MOU signing between ASEAN BAC Philippines and PFA, symbolizing stronger regional collaboration and partnerships. See more:

Gathers top industry leaders for a dynamic panel discussion. Moderated by Dr. Carl Balita, CFE, (CBRC) the session features Resource Speaker Mr. Rod Bristol, CFE (USA), together with reactor-panelists Mr. Jose Victor Paterno (7-Eleven), Mr. Steve Benitez (Bo’s Coffee), Mr. Robert Trota, CFE (Max’s Group, Inc), and Ms. Melodina Isaguirre (Tapa King). The discussion highlights key strategies on growth, innovation, and expanding franchising across ASEAN and beyond See more:

The PFA Board of Trustees and Officers proudly presented plaques of appreciation to our distinguished Keynote Speaker, Dr. Samie Lim, CFE, and our Inspirational Speaker, Mr. Steven Tan. Certificates of Appreciation were also awarded to our talented performers: Bayang Barrios, Anihan Dance Troupe, Theo Tui, and Jade Aban. See more:

From deep-dive Business Roundtables to high-level C-Suite Forums, the energy was all about one thing: Franchising Together: ASEAN to the World. See more:

From deep-dive Business Roundtables to high-level C-Suite Forums, the energy was all about one thing: Franchising Together: ASEAN to the World. Swipe to see the highlights of industry titans, AI innovators, and global leaders shaping the future of business! See more:

Grateful for the hard work, the breakthroughs, and the incredible people who made it happen.

We kicked things off with an intensive session on Financial Coaching, led by the incredible Rod Bristol, CFE Director at Profit Soup Franchising isn't just about the brand; it's about the bottom line. Today was all about mastering the art of the "money conversation"—learning how to guide franchisees toward higher profit potential and long-term sustainability

Leading the invocation for today’s event is the PFA Director for Products and Allied Services, MS. YVETTE PARDO-ORBETA, CFE!