International Market Update Session (IMUS) on ASEAN countries

Delivering an insightful presentation at the International Market Update Session (IMUS) on ASEAN countries is PFA VP for Homegrown Franchises, Ms. Sherill Quintana, CFE. The session is organized by the Malaysian Franchise Association (MFA).

She shares an overview of the franchising landscape in the Philippines and highlights key insights valuable to businesses and investors looking to enter the country’s market.

The session also features other ASEAN franchise associations, including the Indonesian Franchise Association and the Franchise and Licensing Associations of Singapore and Thailand, providing Malaysian franchisors and investors with timely market updates on the aforementioned countries.