Gathers top industry leaders for a dynamic panel discussion. Moderated by Dr. Carl Balita, CFE, (CBRC) the session features Resource Speaker Mr. Rod Bristol, CFE (USA), together with reactor-panelists Mr. Jose Victor Paterno (7-Eleven), Mr. Steve Benitez (Bo’s Coffee), Mr. Robert Trota, CFE (Max’s Group, Inc), and Ms. Melodina Isaguirre (Tapa King). The discussion highlights key strategies on growth, innovation, and expanding franchising across ASEAN and beyond
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