
Welcome to
PHILIPPINE FRANCHISE ASSOCIATION
New Opportunities in the New Normal



Representing almost
1,000 homegrown and
foreign brands

These are informative and interactive sessions about running a successful franchise.
Upcoming Events

International Franchise Expo
12-14 April 2024
SMX Convention Center Manila

Educational/
Franchise Seminars
12-14 April 2024
SMX Convention Center Manila
News & Updates

The Philippines through the Philippine Franchise Association recently hosted the twin meetings of the World Franchise Council (WFC) and the Asia Pacific Franchise Confederation (APFC). Shown in photo with the international delegates are PFA officers Ms. Sherill Quintana and Mr Chris Lim, PFA Chairman and President respectively with Mr. Simon Bartholomew, WFC Secretary General, and Mr Joseph Tanbuntiong and Mr Richard Sanz, Franchise Asia Philippines 2023 Overall Chair and Co-Chair respectively.
Participating countries are from
Brazil, Britain, China, Colombia, Egypt, Finland, Hungary, Indonesia, Korea, Malaysia, Mexico, Netherlands, New Zealand, Philippines, Poland, Portugal, Singapore, Taiwan and UAE. Also present are the three Supranational Associations, Europe Franchise Federation (EFF), the Federation of Ibero-American Federation (FIAF).and the Asia Pacific Franchise Confederation (APFC) represented by Dr Samie Lim and Dr Bing Sibal-Limjoco.

Asia Pacific Franchise Confederation (APFC) MANILA Meeting chaired by PFA President Chris Lim, current APFC Chairperson. Assisted by PFA Vice Chair Bing Sibal-Limjoco, the current APFC Secretariat.
Attended by 40+ delegates from 10-member countries, namely, China, Indonesia, Korea, Malaysia, New Zealand, Philippines, Singapore, Taiwan, Thailand and UAE.
The biggest gathering of the Heads and Franchise Leaders of the National Franchise Associations in the Asia-Pacific region.