Creating Effective Facebook & Tiktok Content

Creating an Effective Facebook and Tiktok Content

Nora Imelda “Nick” Wilwayco

Head of PR and Communications

PayMaya Philippines and Maya Bank

As the Head of PR and Communications, Nick Wilwayco  oversees the corporate communications, consumer influence, and external relations at PayMaya Philippines and Maya Bank. Since 2015, she has helped build brand reputation across digital and traditional media.

Prior to joining PayMaya, she held various management positions at Smart Communications for corporate communications, online services, corporate social responsibility, and social innovation.

Nick is a founding member of IdeaSpace Foundation. She is also a recipient of a Carlos Palanca Memorial Award for Literature.

Session Description and Outline

For businesses and brands, there's nothing like tapping into the creative possibilities of social media platforms like FB and TikTok when it comes to engaging with customers. In this webinar, you’ll learn how your business can tap into both creativity and community.

Join us as we discuss:

· Basics of effective social media engagement

· Best practices for creating content

· Working with influencers and creators

· Easy tips and tools to help you jumpstart

Learning Objectives

1. Learn the basics of social media engagement - including determining the best strategy for your business

2. Know the latest trends and best practices on creating engaging content in FB and TikTok

3. Understand how to best tap into the influencer and creator communities

Target Audience/ Who Should Attend

Marketers, brand owners, and entrepreneurs looking to thrive in this age of creators and social communities.

Key Takeaways

· Creating winning content in Facebook and Tiktok starts with understanding your own goals and customers

· Social media is not a one-way street, it's about engaging with your customers and the best way to do it is through creative content.

· Facebook groups and TikTok creators are among the most effective and cost-efficient ways to engage with your audience.

· You can start now with available tools - it's all online!