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Philippine Franchise Association

Welcome to

New Opportunities in the New Normal

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Representing almost

1,000 homegrown and

foreign brands

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These are informative and interactive sessions about running a successful franchise.

Find the Right Franchise for you!

Explore franchising opportunities that match your goals, resources, and passions. As the country's largest franchising association, PFA is in the position to set you and your business up for lasting success.

Upcoming Events

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International Franchise Expo

12-14 April 2024

SMX Convention Center Manila

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Franchise Seminars

12-14 April 2024

SMX Convention Center Manila

News & Updates


The Philippines through the Philippine Franchise Association recently hosted the twin meetings of the World Franchise Council (WFC) and the Asia Pacific Franchise Confederation (APFC). Shown in photo with the international delegates are PFA officers Ms. Sherill Quintana and Mr Chris Lim, PFA Chairman and President respectively with Mr. Simon Bartholomew, WFC Secretary General, and Mr Joseph Tanbuntiong and Mr Richard Sanz, Franchise Asia Philippines 2023 Overall Chair and Co-Chair respectively.

Participating countries are from

Brazil, Britain, China, Colombia, Egypt, Finland, Hungary, Indonesia, Korea, Malaysia, Mexico, Netherlands, New Zealand, Philippines, Poland, Portugal, Singapore, Taiwan and UAE. Also present are the three Supranational Associations, Europe Franchise Federation (EFF), the Federation of Ibero-American Federation (FIAF).and the Asia Pacific Franchise Confederation (APFC) represented by Dr Samie Lim and Dr Bing Sibal-Limjoco.


Asia Pacific Franchise Confederation (APFC) MANILA Meeting chaired by PFA President Chris Lim, current APFC Chairperson. Assisted by PFA Vice Chair Bing Sibal-Limjoco, the current APFC Secretariat.

Attended by 40+ delegates from 10-member countries, namely, China, Indonesia, Korea, Malaysia, New Zealand, Philippines, Singapore, Taiwan, Thailand and UAE.

The biggest gathering of the Heads and Franchise Leaders of the National Franchise Associations in the Asia-Pacific region.

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Find a Supplier

As part of PFA’s service to its members, this page features several directories of various suppliers to help your business grow. These directories include malls, leasing companies, food equipment suppliers, business solution providers and many more.